Sunday, April 29, 2007

Push-Button Publishing

Often I hear clients in our composition office mentioning about “Push-Button Publishing,” where in they say that you layout a page of a book or a journal by just a push of a button. I get quite a sense of ignorance every time I hear this.

As I begin this first eblog, I might as well bring up a certain fact that eblogging is a form of this so-called “Push-Button Publishing.” But when it comes to Print, it all becomes a different system. I actually believe that these clients are misled by what they hear from other people. They may not have an idea of what they are saying.

There is always a demarcation line between “Print Publishing” and “Web Publishing,” no matter how much we try to bridge the gap (say like the use of XML). Print involves hassles with paper and color while Web hassles include validations and “browser wars.” I cannot say that I am an expert on this subject but as far as my knowledge can tell, “Push-Button Publishing” is only evident on the Web.

The layout of a book, journal or a magazine involves a page layout program and accepted rules in typography and graphics. These rules are not simply embedded on any page layout program. Some misspelled words and grammatical errors are not easily identified by spelling and grammar checkers. Heck, even the Web needs proofreaders.

Can’t say that I am right when I say that Print and Web are two different worlds, but as of this time of writing, I believe that they are and “Push-Button Publishing” is only on one side of the fence.